What Does Packaging Prints Mean?
When we examine a food packaging in detail, many details that were not noticed before stand out. The patterns and colors of the packages have an important place in today’s world, where it has been proven that the colors in the packages give different messages to the subconscious psychologically. For this reason, the use of quality packaging, the quality of the print, the dimensions, etc. is of great importance. The design, which is one of the most striking features of printed food packaging in general, stands out first, these are the colored circles on the food packages, have you ever wondered what these colors mean?
Why should the brand logo be on the packaging?
Brand awareness is one of the most important factors in marketing for a brand. The most organic way to increase this and reach the customers in the most memorable way is the pressure on the brands. In a way, these prints act as alt text ads and give consumers clues about the quality and reliability of the products. Having a logo on the products of the brand not only gives the user confidence that they stand behind the products, but also makes them feel valued with quality packaging and printing. Thus, a happy customer sets a positive example both for himself and for his environment.
Meanings of Round Colors on Packages
Another name for the colors in these round icons is “Printer color blocks”. This means that it shows which color ink can be used when designing the packaging in which the food is placed.
If these color symbols are read to the printers, it becomes clear whether that package is painted in the appropriate color. In other words, whether there is a problem caused by the lack of color or excess color of the paint in the package is understood by these printers.
The meaning of colors in packaging represents which colors are used while designing. These symbols are detected with a device called a printer and possible errors are determined. There is a misconception in society because of these colors. The reason is that there are dark-toned colors such as black, navy blue in the packaging, etc. allegation that the products contain chemicals.
Do Colors Symbolize Chemicals?
However, when a research is done, it will be understood that the colors on those packages have nothing to do with the substances in their contents. Due to this misperception, especially families with children make their choices according to the colors on the packaging of the food they buy or feed to their children. This causes some products not to be sold and businesses suffer losses.
However, what the society should pay attention to should be the contents and nutritional values, not the colors on the packaging. Because this is how harmful products are detected.
Which colors should be preferred in food packaging?
When it comes to the meaning of colors, warm colors that are more intimate and associated with food should be preferred in food packaging. The reason for this is that it is psychologically proven that red tones stimulate appetite. Other colors, on the other hand, can be placed in product packaging as complementary or by choosing from the iconic colors of the product identity. Despite popular belief, the colors on food packaging or on the containers of other products have nothing to do with health. It should not be misconstrued that those containing chemical substances contain black colors.