Packaging Definition and Importance
Packaging is the wraps and coatings made of metal, paper, cardboard, glass, tin, plastic and wood, which protects the product from external influences, keeps the goods put together and facilitates distribution and marketing processes, and informs the consumer about the goods inside. Accordingly, the packaging is; The protection of food from external influences is the process of wrapping with substances that can attract the attention of the buyer in terms of taste and shape, which prevents the quality of the food from changing partially or completely during the period from production to consumption. Packaging; “Protection of foods from external factors” is defined as the process of wrapping with substances that can attract the attention of the buyer in terms of color and shape, which partially or completely prevents the changes in the quality of foods from production to consumption.
How should the packaging of the products be?
The packaging should attract the attention of the consumer, arouse interest, inform the consumers about the features of the product, provide consumer confidence and leave a positive impression about the product in the consumer’s mind.
In addition, the packaging contributes to the instant recognition of a company or brand. became an integral part of the process. In short, packaging is not only a complementary tool that protects the product inside, but also a part of the product.
Which Packaging for Which Product?
When choosing the right packaging for products, the content and quality of the packaging is as important as the content of the product. The quality of the packaging gives your products a quality and stylish atmosphere. As Erde Ambalaj, we promise you elegance, quality and the right product together. Our products, which do not compromise on quality or elegance, are suitable for all kinds of food, bakery products, beverages, liquids, etc. We have packaging models for products such as You can review our products in the catalog section of our site.